The Lebanese Film Festival in Canada (LFFC) celebrates Lebanon’s rich cinematic heritage by showcasing films that highlight its culture, history, and diaspora. Fadi Kassab directed the festival’s visual campaign, creating a dynamic and cohesive design system that amplifies its theme and storytelling. Through a bold typographic approach and compelling visuals, the campaign captures the essence of Lebanese cinema while engaging audiences across Canada. The 7th edition was paying a tribute to a special landmark: Rachid Karami International Fair of Tripoli, located in North Lebanon. The landmark has been inscribed on UNESCO’s World Heritage List.